Fabio Fabbi

Italian Marketing Expert.
Branding, Strategy and AI - for Creative Industries and Beyond.

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What I Do

What I Do

Marketing, Branding, and AI — Three disciplines. One integrated vision. Most consultants specialize in one area. After 30+ years, I've learned that marketing strategy, brand identity, and technology are not…
Consulting

Consulting

Marketing & AI Consulting. Who I work with I work with global Brands, SMEs, creative industry companies, professional services firms, and organisations in transition — companies that need senior strategic…
Speaking

Speaking

I speak at conferences, corporate events and universities. My talks combine historical perspective with operational roadmaps. Audiences leave with frameworks they can use the next morning — not just inspiration.…
About

About

About Fabio Fabbi. In short I am an Italian marketing strategist, brand design professor, and AI consultant with over 30 years of professional experience. I have directed marketing for iconic…

Professional Experience

Fabio Fabbi

Corporate AI Training Courses

2025 - Present
Co-Founder
MeltinCom

Professor of Marketing

2021 - Present
Adjunct Professor
Accademia Italiana

Digital Agency

2020 - Present
Founder
YOUXP

Marketing and Brand Consultancy

2008 - Present
CEO
Movantia

Branding of Italian cinema industry

2003-2006
Head of Marketing Communications
Cinecitta Holding

Publishing House Management

2003
General Manager
Ente dello Spettacolo

International Marketing

2000-2003
VP International Strategy
Tiscali

Digital Content for Sports

1999-2000
Head of Business Development
CBS Sports.com

Digital Studio / Web Agency

1994-1999
Sole Director
Fabbi Web Studio

Corporate Presentation Design

1984-1993
Sole Director
Fabbi Studio