I speak at conferences, corporate events and universities.

My talks combine historical perspective with operational roadmaps. Audiences leave with frameworks they can use the next morning — not just inspiration.

Current topics:

• EU AI Act: What Every SME Must Know
• Brand and AI: Keeping Identity in the Age of Algorithms
• 40 Years of Marketing — and Where We’re Going Next
• The AI-Powered Made in Italy: Creative Industries in the Age of Generative Tools

For event organizers

My talks are built around one principle: the audience should leave with something they can use tomorrow morning. I combine 40 years of direct market experience with current research and operational frameworks. I speak to entrepreneurs, marketing directors, creative professionals, university audiences, and EU institutional events.

I deliver in Italian and English. I adapt depth and framing to each audience — but I never reduce the substance.

Past Conferences and Seminars

[ 15/04/2026 ] Firenze, Italy
Speaker
Technological innovation does not destroy Made in Italy: it makes it legible.
Speech at the Made in Italy Day

[ 30/03/2026 ] Tolcinasco, Milano, Italy
Speaker
Value in Golf: How to Build It, Communicate It, and Grow It.
Speech at the 96th Italian Meeting of AITG

[ 04/03/2026 ] Brussels, Belgium
Moderator
NIMI – MAKIN’ ITALY: Dialogues at the European Parliament on AI for the Creative Industry
Roundtable

[ 11/11/2021] Bologna, Italy
Moderator
Infrachain Global Summit on Blockchain

[ 25/11/2021 – 28/11/2021 ] Bologna, Italy
Moderator
BIG Impact Days

[ 30/06/2019 – 09/07/2019 ] Seoul, Korea
Keynote Speaker
Licensing Conference 2019, Seoul, Korea:

• “How Fandom Connect with Brands in eSports”
• “Premium brand licensing. The next challenges for licensors and licensees”

[ 09/10/2018 – 09/10/2018 ] London, UK
Presenter
Brand Licensing Europe:

• “BrandE3, The First Market Research Solution Dedicated to Brand Licensing”

[ 05/11/2013 – 06/11/2013 ] Birmingham, UK
Presenter
India Business Conference

• “Opportunities with Brand Licensing”

[ 05/06/2013 – 05/06/2013 ] Republic of San Marino
Presenter

• E-commerce Scenarios at the official presentation of the new laws on E-commerce

[ 31/12/2010 – 30/11/2012 ] Milan, Italy
Presenter
Seminars at SMAU trade show:

• Brand 2.0, strategie di Digital Marketing
• Persone e prodotti nell’era partecipativa. Strategie di social media marketing per i nuovi clienti

[ 14/11/2008 – 17/11/2008 ] Turin, Italy
Presenter and Moderator
Cineshow, trade show on entertainment:

• Il Product Placement cinematografico in Italia, le sensazioni del pubblico in sala

[ 09/04/2008 – 15/04/2008 ] Dubai, UAE
Keynote Speaker
Dubai Lynx International Advertising Festival, Dubai:

• “Branded Entertainment and Product Placement”

[ 09/02/2006 – 11/02/2006 ] Barcelona, Spain
Presenter
GSM Global Mobile Conference:

• “Video Content in Mobility”

[ 09/06/2005 – 10/06/2005 ] London, UK
Presenter
Mobile Entertainment Summit:

• “Which Content for Mobile Platforms?”

[ 14/01/2005 – 17/01/2005 ] Berlin, Germany
Presenter
European Film Finance Summit at Berlinale Film Fest:

• “Product Placement as a New Form of Financing for Productions”

[ 09/10/2002 – 10/10/2002 ] Vicenza, Italy
Presenter
SAT Expo:

• “MotoGP e la tecnologia satellitare bidirezionale per la trasmissione dei contenuti Web”

[ 09/12/1997 – 09/12/1998 ] Bologna, Italy
Presenter
Motorshow:

• “Sistemi di trasmissione satellitare in mobilità, il prototipo WebCar”
• “Commercio elettronico e mobilità, le prospettive della globalizzazione”