My talks combine historical perspective with operational roadmaps. Audiences leave with frameworks they can use the next morning — not just inspiration.
Current topics:
- EU AI Act: What Every SME Must Know
- Brand and AI: Keeping Identity in the Age of Algorithms
- 40 Years of Marketing — and Where We’re Going Next
- The AI-Powered Made in Italy: Creative Industries in the Age of Generative Tools
For event organisers
My talks are built around one principle: the audience should leave with something they can use tomorrow morning. I combine 40 years of direct market experience with current research and operational frameworks. I speak to entrepreneurs, marketing directors, creative professionals, university audiences, and EU institutional events.
I deliver in Italian and English. I adapt depth and framing to each audience — but I never reduce the substance.
Past Conferences and Seminars
[ 04/03/2026 ] Brussels, Belgium
Moderator
NIMI – MAKIN’ ITALY: Dialogues at the European Parliament on AI for the Creative Industry
Roundtable
[ 11/11/2021] Bologna, Italy
Moderator
Infrachain Global Summit on Blockchain
[ 25/11/2021 – 28/11/2021 ] Bologna, Italy
Moderator
BIG Impact Days
[ 30/06/2019 – 09/07/2019 ] Seoul, Korea
Keynote Speaker
Licensing Conference 2019, Seoul, Korea:
- “How Fandom Connect with Brands in eSports”
- “Premium brand licensing. The next challenges for licensors and licensees”
[ 09/10/2018 – 09/10/2018 ] London, UK
Presenter
Brand Licensing Europe:
- “BrandE3, The First Market Research Solution Dedicated to Brand Licensing”
[ 05/11/2013 – 06/11/2013 ] Birmingham, UK
Presenter
India Business Conference
- “Opportunities with Brand Licensing”
[ 05/06/2013 – 05/06/2013 ] Republic of San Marino
Presenter
- E-commerce Scenarios at the official presentation of the new laws on E-commerce
[ 31/12/2010 – 30/11/2012 ] Milan, Italy
Presenter
Seminars at SMAU trade show:
- Brand 2.0, strategie di Digital Marketing
- Persone e prodotti nell’era partecipativa. Strategie di social media marketing per i nuovi clienti
[ 14/11/2008 – 17/11/2008 ] Turin, Italy
Presenter and Moderator
Cineshow, trade show on entertainment:
- Il Product Placement cinematografico in Italia, le sensazioni del pubblico in sala
[ 09/04/2008 – 15/04/2008 ] Dubai, UAE
Keynote Speaker
Dubai Lynx International Advertising Festival, Dubai:
- “Branded Entertainment and Product Placement”
[ 09/02/2006 – 11/02/2006 ] Barcelona, Spain
Presenter
GSM Global Mobile Conference:
- “Video Content in Mobility”
[ 09/06/2005 – 10/06/2005 ] London, UK
Presenter
Mobile Entertainment Summit:
- “Which Content for Mobile Platforms?”
[ 14/01/2005 – 17/01/2005 ] Berlin, Germany
Presenter
European Film Finance Summit at Berlinale Film Fest:
- “Product Placement as a New Form of Financing for Productions”
[ 09/10/2002 – 10/10/2002 ] Vicenza, Italy
Presenter
SAT Expo:
- “MotoGP e la tecnologia satellitare bidirezionale per la trasmissione dei contenuti Web”
[ 09/12/1997 – 09/12/1998 ] Bologna, Italy
Presenter
Motorshow:
- “Sistemi di trasmissione satellitare in mobilità, il prototipo WebCar”
- “Commercio elettronico e mobilità, le prospettive della globalizzazione”