Most consultants specialize in one area. After 30+ years, I’ve learned that marketing strategy, brand identity, and technology are not separate conversations. They are the same conversation — and the companies that understand this win.
Strategic Marketing
I help businesses stop improvising and start building. From market positioning to go-to-market strategy, I work with SMEs and creative industry companies that are serious about sustainable growth.
Brand Design & Identity
I’ve built brands in sectors where aesthetics and substance are inseparable: fashion, cinema, design, food, craft. A brand is not a logo — it is a promise you consistently keep. I help you define it, protect it, and evolve it without losing what makes it yours.
AI for Business
Artificial intelligence is not magic — it is infrastructure. I help marketing teams and entrepreneurs adopt AI tools that actually improve their output, and I guide companies through the new EU AI Act compliance requirements.
My values
Clarity over complexity
Every complex idea can be explained simply. If you cannot explain it simply, you have not understood it fully. I apply this standard to strategy, to teaching, and to the advice I give clients.
Evidence over opinion
I have been a marketing practitioner for 40 years. I have seen what works and what does not. My recommendations are grounded in evidence, historical perspective, and current data — not in what is fashionable.
Long-term over short-term
Brand equity is built over years. Marketing strategies that sacrifice identity for short-term performance always cost more in the long run. I help clients make decisions they will still be proud of in five years.
My areas of expertise
- Strategic marketing for SMEs and creative industries
- Brand design, positioning and brand identity systems
- AI applications in marketing and brand communication
- EU AI Act compliance strategy for businesses
- Digital transformation for traditional industries
- Made in Italy brand positioning in international markets
- Marketing education and professional training
